The Digital Audience

Jazzy has been teaching at the Walter Cronkite School of Journalism and Mass Communication since the Fall of 2019. The Cronkite School, located within Arizona State University, offers a variety of in-person, hybrid, and online-only degree programs for Undergraduate, Certificate, and Graduate students.

Image courtesy Cronkite.ASU.edu

Course Descriptions

The Digital Audience Short Program Description

Learn how to harness strategy development, digital analytics, SEO and SEM campaigns, and paid and organic social campaigns.

Digital Audiences, BS, Program Description

Virtually all companies and organizations are looking for professionals who know how to grow and engage audiences online. The BS program in digital audiences prepares students to reach audiences strategically with digital content and demonstrate measurable growth. The program features unique, high-value courses covering paid social media campaigns, search engine optimization, audience engagement and digital analytics.

MCO 434: Search Engine Research & Strategy

Learn how to research, attract and grow audiences through the strategic use of search engine optimization and search engine marketing. Includes search trend research, keyword research, user behavior, SEO (search engine optimization), tagging and coding for on-page SEO, SEM (search engine marketing), competitive analysis, domain authority and pay-per-click advertising.

MCO 307: The Digital Audience

Introduces students to the foundations of digital strategy, including audience research, social media campaigns, SEO, analytics, audience targeting, goal setting and more. Through hands-on exercises with real brands, students learn how audiences differ across industries and platforms, approaches for engaging users, and how organizations use audience data to create growth strategies.

Important Note

Online classes standard operating procedure

The Cronkite School offers online classes in a specific format. Before you move further, it’s important to note that the courses Jazzy teaches…

Enrollment

Most courses offered at Cronkite and ASU are mass-enrollment classes. Jazzy’s classes average 200 students per session.

Pace

The courses taught by Jazzy have all been condensed courses. These are classes designed to be a full semester that have been condensed down into 9-week sessions.

Frequency

While MCO 434 is only offered in Session A of each semester, 307 is offered in both sessions during the year. That totals to twice a semester, five times a year.

Final summary: Jazzy has taught a mass-enrollment course of an average of 200 students in 9-week condensed sessions, twice a semester, five times a year, from 2019 – Summer 2023.
In the Fall of 2023, Jazzy transitioned to the upper-division MCO 434 course, taught in session A only, three times a year.

Course Overview Example

MCO 307: The Digital Audience

Here is a short overview video, showcasing the work Jazzy has done for the class. She worked for years to overhaul the class, helping to improve its layout, content, and CLOs.

Student Submission Example

MCO 307: The Digital Audience

Students pick a brand (any brand, from Starbucks to Lululemon to Rivian to your local mom & pop shop) and follow that company throughout the semester. Then, they must combine all of the knowledge they gained throughout the semester to create a comprehensive digital audience strategy.

This example, courtesy of Nicole Rossi, is from a real student who took the course.

Course Overview Example

MCO 434: Search Engine Research & Strategy

Jazzy recently switched gears, transitioning from MCO 307 to MCO 434 at the start of the Fall 2023 semester. Before the semester started, Jazzy completed a massive overhaul of the course, completely redesigning the layout. Additionally, she wrote content, created graphics, and sourced external content to better educate her learners.

Here, take a look at the before & after of the course, which briefly touches on just two of the 8 modules Jazzy completely redesigned.

Student Submission Example